Clients aren’t just looking to treat skin concerns anymore - they’re aiming to prevent them instead. Millennials and Gen Z are spending more and more of their disposable income on self-care and aesthetics treatments to keep them looking younger for longer. This is part of a larger trend of wellness, with many consumers under 40 prioritising their health and wellbeing.
Thirty, Flirty & Thriving
Millennials are at the centre of the preventative skincare revolution. Women in their 30s spend more on beauty than any other age group at around £7000 per year, with Gen Z in a very close 2nd place. Surrounded by skinfluencers and increasing brand transparency, these groups are well informed and focusing on science-led prevention.
The Professional Perspective
This shift in client priorities suggests that introducing treatments that focus on skin health and preventing signs of ageing is worth exploring. Not only this, but beauty enthusiasts in their 20s and 30s are more likely to invest in quality home care products too. If you are looking to expand your offerings to cater to the preventative crowd, don’t forget to include retail products that your clients can use to enhance their results at home.
Preventative treatments usually aim to slow visible skin ageing and supporting skin health. Common treatment goals might include:
- Balancing the microbiome
- Reducing skin sensitivity and inflammation
- Supporting collagen production
- Protecting against pollutants
Prescriptive Solutions
Rather than treating more specific concerns, like hyperpigmentation spots or wrinkles, this group of clients want personalised, long-term solutions to avoid these issues in the first place. They are ready to commit to ongoing skincare and value professionals who can support them on this journey.
This is a lucrative opportunity to get involved with clients who want extensive treatment plans and home care routines. This client-pro relationship benefits from education. When clients understand how their skin works and how treatments support it over time, they are more likely to stay loyal. Preventative skincare is less about dramatic before-and-after photos and more about steady, visible improvement. Ensuring there is clear communication between the professional and the client is vital to manage expectations and build trust.
Professional Skincare Range Review
Being invested in a skincare brand that understands the need for custom solutions is vital both for this changing market but also to achieve the best results across all clients. Many professional brands are built around a few core treatments that are intended as a one-size-fits-all answer. As beauty professionals, we know that every single client is unique, and the best results can’t be achieved with a standard treatment.
Anesi Lab is a great example of a professional skincare brand that is focused on results-driven formulas and encourages personalised treatment solutions. It consists of a wide selection of specialised ranges, each with a signature treatment protocol. These protocols come with adaptation suggestions, encouraging you to mix and match relevant professional products to customise treatments to your client’s needs. Alternating these targeted treatment protocols each session offers another solution to tackling multiple skin concerns.
With a broad choice of professional products, you can be truly creative. The ability to develop your own protocols, incorporate technologies, and prescribe results-enhancing homecare products, makes Anesi Lab a highly versatile professional skincare brand. Whether you’re a new therapist or seasoned skin specialist, Anesi Lab is a science-led brand that provides visible results while encouraging you to develop your skills.
Click here to find out more about Anesi Lab and how to become an Anesi Lab Partner.
