Stepping into the world of electrical facials is exciting but can also be overwhelming. With so many technologies to choose from, it’s difficult to know where to start. The good news? You don’t need every device to get started. This post explores which tech to choose, marketing tips, and unboxing your new device.
An Introduction to Facial Technologies
If you’re new to facial machines, there’s no need to rush in all at once. A great way to begin offering more advanced electrical treatments is to choose 1 or 2 complimentary technologies and build up your confidence.
Most essential technologies are covered in your Level 3 training but depending on when you did your training and who with, there could be a couple that are new to you. As entry-level machines don’t typically include training, it’s probably a good idea to stick to the machines you’ve had a little bit of experience with. Additionally, take into consideration what clients are interested in, how different devices could integrate into your current treatment menu, and what other local businesses offer.
Here’s an overview of the essential facial technologies available on entry-level machines:
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Technology
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What It Does
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Key Benefits
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Radio waves penetrate the skin and cause the tissues to heat up. This stimulates collagen production which triggers tissue contraction resulting in a lifted and toned appearance, reduces wrinkles, and smooths the skin.
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Firms
Reduces wrinkles
Contours
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Glass electrodes heat the skin which stimulates micro circulation, improves oxygenation and cell nourishment, supporting healthy skin. The treatment also provides an antibacterial effect, making it a common choice for blemish-prone skins.
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Antibacterial
Reduces sebum
Brightens
Oxygenates
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Abrasive heads combined with vacuum suction effectively exfoliates the skin and stimulates the skins natural repair functions. Ideal for prepping the skin for additional products and technologies.
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Exfoliates
Improves texture
Reduces fine lines
Improves skin tone
Reduces imperfections
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Low frequency impulses stimulate muscle fibres. This facial “work out” strengthens the muscles which can smooth facial wrinkles, increase circulation, and support overall skin rejuvenation.
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Tones muscles
Reduces fine lines
Clarifying
Reduces sebum
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Desincrustation treatments softens and removes excess sebum and dead skin cells, providing a deep cleanse.
Iontophoresis pushes positively charged products into the skin for greatly enhanced product penetration.
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Deeply cleanses
Reduces sebum
Germicidal
Calming
Infuses products
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Sound waves promote cellular renewal, repair, and encourages lymphatic drainage to reduce puffiness. Ultrasound induces cavitation which improves cell membrane permeability for greatly increase product penetration.
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Tones
Infuses products
Encourages repair
Reduces puffiness
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Ultrasonic cleansing treatments emulsify sebum, improve circulation and lymphatic flow, clarifying the skin and removing toxins. It also improves product penetration.
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Reduces sebum
Deeply cleanses
Clarifying
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Vacuum suction therapy provides an effective massage and stimulates lymphatic drainage. The suction can also remove dead skin and clear impurities from the pores.
The spray function is used to diffuse products such as toning lotions and the pressure enhances the penetration of products into the skin.
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Cleanses
Massages
Oxygenates
Improves texture
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Provides light mechanical exfoliation, stimulating micro-circulation and enhances product absorption.
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Cleanses
Exfoliates
Massages
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If you’re interested in investing in a few different technologies, or you know you’d like to expand your offerings in the future, you can save money by investing in a multi-functional device like the SkinMate Multifunctional Beauty Machine. This combines popular tech and essential equipment (like a lamp and steamer) into one machine.
Which Machine Should I Buy?
While there’s no “one size fits all” answer, there are some key considerations that will help you to select the best tech for your business.
- Perfect for Prepping
Exfoliation and cleansing tech are ideal as a first step in many protocols and can be combined with other devices too. Microdermabrasion is often combined with an infusion technology like ultrasound or galvanic. The deep exfoliation removes dead skin cells and impurities, priming the skin to better absorb serums specific to your clients’ skin concerns.
- Creating Killer Combos
Even though these technologies have different modes of action, their indications overlap. If you’re choosing a couple of machines for your salon, you might not want two lifting technologies like RF and microcurrent. A combination such as RF and galvanic covers a wider range of indications and can help to expand your treatment menu more efficiently.
- Client Demand
Check in with your existing client base! They’re your core audience and their opinion is incredibly valuable. Find out what additional treatments they might be interested in and explore their preferences.
- Popular ≠ Quality
Most of these technologies have been around for a long time - and for good reason. Even though new devices are being launched all the time, they aren’t always better than the tried and tested salon staples. Despite over 40 years of new technologies and trends emerging, classic treatments like HF and RF are hard to beat and continue to provide great professional results.
- Integrating with Your Skincare
If you’re already offering more traditional facials, you may not need to invest in a whole new range of products to go along with your new machines. Many professional skincare brands already carry products that are suitable for use with a variety of technologies. This Anesi Lab Oxygenating Gel is highly versatile and is an effective conductive medium for High Frequency, Iontophoresis (Galvanic), Radio Frequency, Microcurrent, and Ultrasound.
Getting Started
Now that you’re ready to begin offering more advanced facials, it’s time to order and unbox your new tech. We know that this can be daunting, which is why all of our SkinMate machines include a basic protocol in every manual as well as a free conductive gel or relevant product. These simple and easy to follow steps are a handy framework to help get your started. Plus, the SkinMate machines are straightforward “plug-and-play” devices that deliver effective results.
Marketing New Treatments
Once you’ve chosen your machines and practiced your new protocols, now it’s time to promote them. Clients are more informed now than ever before, but too much information and jargon can still be off-putting. Describing your treatments using names like “Advanced Anti-Ageing Facial” or “Lift & Glow Treatment” instead of something specific like “RF Facial” helps cater to all. This way the client is presented with the end goal which can be much more appealing, and further information about the technologies used can still be added into the treatment description.
