Cookie Policy

1. About this policy

This policy explains how House of Famuir Limited, trading as HOF Beauty (“HOF Beauty”, “we”, “us”) uses cookies and similar technologies on this website, why we use them, and how you can control them.

We use these technologies in line with the Privacy and Electronic Communications Regulations 2003 (as amended, including by the Data (Use and Access) Act 2025) and the UK General Data Protection Regulation. Where a cookie or similar technology is not strictly necessary to provide the website, and is not covered by a legal exemption, we ask for your consent before it is placed on your device.

This policy should be read alongside our Privacy Policy, which explains how we handle personal data more generally.

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2. What are cookies and similar technologies?

A cookie is a small text file placed on your device when you visit a website. Cookies allow a website to recognise your device, remember your actions and preferences, and understand how the site is being used.

We also use technologies that work in a similar way, including:

• Local storage — data stored by your browser, used in a comparable way to cookies.
• Pixels and tags — small pieces of code that record that a page has been viewed or an action taken.
• Scripts — code that runs in your browser to deliver site features or measurement.

Throughout this policy we use “cookies” to refer to all of these technologies.

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3. The categories we use

Strictly necessary

These cookies are required to deliver the website and the services you ask for. They enable core functions such as keeping your basket, keeping you signed in to your trade account, applying your account-specific pricing and product access, processing your order, and protecting the site against fraud and abuse.

Because the website cannot operate without them, these cookies are set without consent and cannot be switched off through our cookie settings. You can block them in your browser, but parts of the site will stop working.

Analytics

These cookies help us understand how visitors find and use the site — which pages are viewed, which products are looked at, where visitors arrive from, and where they encounter problems. We use this to improve the website and our product range. These cookies are only set if you consent to them.

Marketing and advertising

These cookies allow us to measure the performance of our advertising, to understand which campaigns lead to trade enquiries and orders, and to show relevant advertising to people who have visited our site. They may be set by our advertising partners and can be used to build a profile of your interests across websites. These cookies are only set if you consent to them.

Functional and preferences

These cookies remember choices you make so the site behaves the way you expect — for example a dismissed notice or a saved preference. These are only set if you consent to them, unless the preference is one you have explicitly asked us to remember.

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4. The cookies we use

The tables below set out the main cookies used on this website. Cookie names and lifespans are set by the providers concerned and may change. You can see the current list, and change your choices at any time, through our cookie settings.

Strictly necessary

Analytics (consent required)

Marketing and advertising (consent required)

Functional and preferences (consent required)

Some of the apps we use on the website — for example to let you ask to be notified when a product is back in stock, or to show delivery estimates — may store a preference on your device so the site behaves the way you expect. Any such cookies are only set once you have consented to functional cookies, and the current list is shown in our cookie settings.

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5. Third parties

Some cookies are set by third parties who provide services on our behalf, or who we work with for advertising and measurement. These parties may receive information about your visit and, in the case of advertising partners, may use it for their own purposes.

The main third parties are:

• Shopify — our e-commerce platform. See shopify.com/legal/privacy.
• Google — analytics and advertising. See policies.google.com/privacy and policies.google.com/technologies/partner-sites.
• Mailchimp (Intuit) — email marketing. See intuit.com/privacy/statement.
• Consentmo — manages and records your cookie choices.

We do not sell your personal data.

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6. How to manage your cookies

Using our cookie settings

When you first visit the site you are asked whether you accept non-essential cookies. You can accept all, reject all, or choose which categories you allow. Rejecting is as easy as accepting, and we will not set non-essential cookies unless you have agreed to them.

You can change your mind at any time by opening our cookie settings from the link in the footer of any page. Withdrawing consent is as straightforward as giving it. Withdrawing consent does not remove cookies already stored, so you may also wish to clear them in your browser.

Using your browser

Most browsers let you see which cookies are stored, delete them individually or in bulk, and block them for particular sites or in general. Blocking strictly necessary cookies will stop you from signing in, using the basket, or placing an order. Instructions are available in the help pages for Chrome, Firefox, Safari and Edge.

Opting out of advertising

You can opt out of personalised Google advertising at myadcenter.google.com, and manage advertising from a range of providers through youronlinechoices.com/uk.

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7. What happens if you reject non-essential cookies

You can browse the catalogue, register a trade account and place orders with only strictly necessary cookies enabled. Rejecting analytics and marketing cookies does not restrict your access to the site or to any pricing. It means our reporting is less complete and we cannot tailor advertising to you.

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8. Changes to this policy

We review this policy periodically and whenever we change the technologies we use. The date at the top shows when it was last updated. Material changes will be reflected in our cookie settings so you can review your choices.

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9. Contact us

If you have questions about this policy or about how we use your data, contact us at:

House of Famuir Limited
3-5 College Farm, Duloe, St Neots, Cambridgeshire, PE19 5HQ
Email: info@hofbeauty.co.uk
Telephone: 01480 404200

Registered in England and Wales, company number 04160698

ICO registration number 00013310305

You also have the right to complain to the Information Commissioner's Office, the UK regulator for data protection and electronic privacy, at ico.org.uk/make-a-complaint or on 0303 123 1113.

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