Whether you’ve invested in a new radio frequency (RF) machine, or you’ve had one of these popular technologies for a while, it’s time to make sure you’re getting a good return on investment and getting the most out of your machine. While RF treatments already offer excellent profit margins, many professionals miss out on significant revenue by treating RF as a standalone service rather than the foundation of a comprehensive, high-value treatment system.
How Much Should You Charge?
It’s so easy to undervalue the services you offer. Before implementing profit-boosting strategies, you should look at your current treatment charges and consider whether they’re in line with UK averages, and you should conduct market research to find out what other salons are charging in your area. These prices are an average across the UK, excluding London:
Standard Single-Area RF Treatment:
- Face only: £70-120
- Product cost: £1-£10
- Treatment time: 45-60 minutes
- Net profit: £60-£110
This is just the starting point for a basic RF treatment. Let's explore how to increase revenue with simple strategies.
Multi-Area Treatment Packages
Most beauty professionals offer "face" treatments, but ageing doesn't stop at the jawline. By extending RF treatments, you increase treatment value while delivering superior client satisfaction. These high-value combinations are a simple way to increase revenue and can be easier to upsell than additional technologies and products.
High-Value Treatment Combinations
Face + Neck Package
- Additional time: +15-20 minutes
- Why it works: Neck aging often betrays face treatments; treating both creates harmonious results clients will notice
Face + Neck + Décolletage
- Additional time: +25-35 minutes
- Why it works: Premium package appeals to clients serious about comprehensive rejuvenation, ideal in the run-up to summer
Full Body Treatments
RF isn't limited to facial treatments. If your RF device includes body functions, consider expanding into body contouring to dramatically increase revenue. Body treatments typically require more passes and longer treatment times, but you can charge much more. Furthermore, clients that are willing to pay for a treatment on their thighs are more likely to book additional appointments for other body areas. This significantly increases the client’s lifetime value.
Add-On Treatments
Upgrade your RF treatments from standalone services to a luxury facial experience that justifies premium pricing. Additional technologies are a great way to upsell services to clients that have already booked in, and you can improve your treatment menu with comprehensive, high-tech sessions.
1. Microcurrent (Before RF)
- Add-on price: +£40-£60
- Time investment: +20-25 minutes
- Synergy benefit: Microcurrent tones muscles and primes skin; RF then tightens - complementary mechanisms create superior lifting
- Client perception: Premium, multi-technology treatment
2. LED Light Therapy (After RF)
- Add-on price: +£30-£50
- Time investment: +15-20 minutes
- Synergy benefit: Reduces post-RF redness, enhances collagen production, calms skin
- Client perception: Therapeutic, wellness finish to treatment
3. Oxygen Therapy (After RF)
- Add-on price: +£40-£70
- Time investment: +15-20 minutes
- Synergy benefit: Hydrates and plumps skin immediately after RF, giving an instant glow
- Client perception: Luxurious, spa-like enhancement
4. Dermaplaning (Before RF)
- Add-on price: +£35-£50
- Time investment: +15-20 minutes
- Synergy benefit: Removes vellus hair and dead cells, allowing better RF conductivity and product penetration
- Client perception: Prepares skin for optimal treatment results
5. Lymphatic Drainage Massage (Before or After RF)
- Add-on price: +£30-£50
- Time investment: +15-20 minutes
- Synergy benefit: Reduces fluid retention and puffiness before RF, or helps drain post-treatment inflammation
- Client perception: Holistic, therapeutic approach
The Signature Treatment Model
Individual add-ons are a fantastic tool, but some clients won’t see the value in these additional technologies. Creating signature packages that bundle RF with complementary treatments can enhance client perception vs offering the same treatments separately. This also brings an opportunity to reposition your salon as a more luxurious beauty centre with premium prices.
Here are some example signature treatments showing how you can offer the same combination of technologies, but the presentation of the treatment as an expertly developed protocol is what draws clients in.
"Ultimate Lift & Glow"
- Dermaplaning + RF Face & Neck + LED Therapy
- Treatment time: 90-100 minutes
"Contour & Sculpt"
- Lymphatic drainage + RF Body (abdomen) + Ultrasonic cavitation
- Treatment time: 100-120 minutes
Final Thoughts
RF treatments are tried, tested, and remain a popular choice for clients. Avoid underselling your services by conducting market research and considering whether your pricing needs an update. Upgrading your services with additional devices, areas, and by developing “signature treatments” is a great way to increase your revenue.
